I was happy, when I recently got an invitation from UDL Digital (www.udldigital.de) to be a guest in one of their shows. The show’s title was (in German):

“Wie kann man das kreative Potenzial Deutschlands besser nutzen?” (How can you make better use of the creative potential of Germany?)

Cornelia Pieper, State Minister in the German Foreign Office, was discussing with me on that subject. Cherno Jobatey (www.cherno-jobatey.de/) moderated the show.

I thought the topic was quite interesting. Especially in the creative industries, Startups suffer from the amount of good people to fill open job positions. Try to find someone with experience in Online Marketing, or a half-senior Sales guy who even should have a few contacts himself, or a good graphic designer, a Ruby developer, etc. pp. – there are many challenges in how to shape Germany as a very good location for startups and established companies in the problem space “Creative”.

For those of you who don’t speak German, sorry for posting the German video. My main points were:

  • How can you enable public schools and universities to keep up with private instituions who seem to have or create more entrepreneurial skills and mindsets?
  • What are the technological foundations (even in pre-school) we need to establish in Germany?
  • How do we avoid to discuss the “amount of VC money” in the market and the possibilities in the silicon valley with regards to the awesome companies built in Germany?
  • What about the culture of failure? Will this be widely accepted?
  • What kind of money is in the German market and ho do you actually prove you doing something when the focus is on the draft and proposal instead of results….
And here is the video:


Let me know what you think?

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